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On 07/15/2016
Grey is more modern than traditional neutrals, and speaks loudly to the generation of technology and science.

They’re GREYT!

Sounds like something Tony the Tiger would say, if he were designing interiors or coordinating boat colorways rather than peddling cereal in the factory across the street!  (Who knew Tony lived in Grand Rapids?)  You see – the color grey right now is “GREYT”! (“Great”, for those who don’t speak Tony the Tiger.)  

This color family, which ranges from light grey to dark charcoal, is hotter than ever!  In Marine, we have been waiting for it to hit big for about 5 years, maybe even longer.  Many designers have been saying, “grey is coming, it’s going to be huge,” but it never really showed up until recently.  So, if you’re building boats, or furniture, or anything that has style, you need to offer some grey combinations, and quick!  

Over the last 10 to 15 years, tan boats have dominated the marine landscape.  Only the Wake/Ski Boats and Bass Boat builders have actually used true greys and charcoals regularly.  Most everyone else would build what was selling: neutral tan interiors.  We have seen many builders offer a “greyish” option, i.e. our “Flagstone” color family, which is a very warm tan/grey, but not quite taupe.  Now, the options need to include a true grey- in a big way.  It’s absolutely the next step to take!  

Younger buyers will definitely find grey color combinations more to their liking.  It is more modern than traditional neutrals, and speaks loudly to the generation of technology and science.  Besides, since when does “Neutral” mean “Tans and Khakis”?  Who came up with that expression, anyway?  It doesn’t make sense!  Grey is half way between white and black. It’s not light or dark, it’s neutral! 

If you’re interested in checking out our range of attractive greys and neutral tones, view them in our catalog.